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Nov 16, 2011 · Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers.She is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book World in 2019. Search Analytics Tools - establish your marketing goals and establish a baseline for where you are at right now. Keyword Research Tools - discover the keywords your customers are searching for right now. On-Page SEO Audits - find out if your pages are well optimized and compare your performance against leading competitors. A marketing section for a book proposal should be written with three things in mind. First, assert confidently that certain markets for your title exist. No one really knows who will buy a book, so you might as well estimate optimistically. In other words, say things like, “This book will appeal to women aged 18-45" if you think these women will be interested in the book. Add words to the effect that “this is a huge segment of the book-buying market.”